As a marketing agency, we strive to provide relevant and accurate information based on our understanding and interpretation of GDPR. However, please note that we're not legal experts and can't provide legal advice. The content that follows is intended as a general guide. We strongly recommend consulting with a legal professional for advice tailored to your specific circumstances.


Custom Audiences are groups created from your email list. When using these groups in your Facebook ads, you must adhere to General Data Protection Regulation (GDPR) rules.


Achieving GDPR Compliance with Facebook Custom Audiences

You can create Custom Audiences for re-targeting if you've collected data in a GDPR-compliant way. When uploading contact info into Facebook Custom Audiences, you act as a 'data controller', hence you must get consent from your subscribers before you can re-target them.


Acquiring Consent During Newsletter Subscription

To ensure consent during newsletter subscription, adhere to the following:

  • Offer a separate opt-in for data sharing with third parties like Facebook.
  • The opt-in must be distinct from other terms and cannot be pre-checked.

Please delete any information obtained without user consent from your Facebook ad account. GDPR only allows marketing to users who've granted consent. Ensure your custom audience lists are always up-to-date.