Set up Business Center TikTok
TikTok Business Center is your control hub for everything related to your TikTok marketing — ad accounts, pixels, product catalogs, team members, and agency partners.
- Create your TikTok Business Account
- Go to https://business.tiktok.com/
- Click Login on the top right corner of your screen
- Choose continue with TikTok and log in using your TikTok Profile
- Create your Business Center
- Click Business Center from the top navigation
- Select Create Business Center
- Fill in your Business Details
- Business Name
- Country/Region
- Time Zone
- Currency
- Click Create to Confirm
Team Access
Once you have created your Business Center, you can invite your team or agency to help manage your account.
- From the left menu, go to Users -> Add User
- Enter the user's email (the one linked to their TikTok Business Login)
- Choose their role;
- Admin: full control over all assets
- Operator: can manage campaigns and assets
- Analyst: reporting and analytics access only
- Click Send Invite
Connect Assets
The Business Center is most useful once you connect your advertising and tracking assets
- Ad Account - connect your TikTok Ads Manager account or create a new one
- TikTok Pixel - track your website activity and conversions
Add Billing Details
If you plan to run ads directly:
- Open your Ad Account in Business Center
- Go to Billing and add your preferred payment method
- Set a billing threshold or prepay balance as needed