Meta Business Manager is a useful tool that allows to safely manage multiple Facebook & Instagram pages and Advertising Accounts at the same time. In addition, Meta Business Manager permits you to check who can access your accounts, change or remove their permissions. 


1. Create Meta Business Manager


Step 1: Go to Meta Business Manager

  1. Visit Meta Business Manager.

  2. Click “Create Account” in the top right corner


Step 2: Log In

  • Use your personal Facebook account to log in.

  • Don’t worry, your personal profile won’t appear on the business account publicly.


Step 3: Enter Business Details

  1. Business Name – Name your business clearly (e.g., “ABC Digital Marketing”).

  2. Your Name & Email – Your personal name will auto-fill; add your business email.

  3. Click “Next”.


Step 4: Add Business Details

  • Address

  • Phone number

  • Website (optional)

  • Business Use – Choose whether you’re using Meta Business Manager to:

    • Promote your own business

    • Provide services to clients

Click “Submit”.


Step 5: Verify Your Email

  • Meta will send a confirmation email to the business email you entered.

  • Open the email and click “Confirm”.



2. Add Employees

Decide which users can access Business Manager and which rights they have.

  • Once inside the Business Manager navigate to users on the left menu. 
  • Under Users click People > + Add
Image Placeholder
  • Enter the work email address of the person you want to add.
  • Select “Employee Access” as business role.
  • Add the Ad account & Pages you want to give permissions to. Choose a type of asset in the first column, then select the individual assets you want to add this person to in the second column. In the third column, toggle on each task you’d like to grant them. Or, toggle on admin access to allow them to manage the asset and perform all available tasks.
  • Click Invite.
  • The employee receives an email with the invitation and needs to follow the steps to add the business managers to the employees’ personal Facebook profile.
In this article you can learn more about Business managers roles and permissions.


3. Add The Orange Studio as Partner

Read more on how to do this here: Facebook Business Manager - Add OHM as Partner